Candy Crush x Pat McGrath: Makeup Collection Launches

Candy Crush Saga, a mobile gaming giant that arguably surpasses even Clash of Clans and Angry Birds in popularity, is venturing into a surprising new realm: cosmetics. Partnering with renowned makeup artist Pat McGrath, Candy Crush is launching a line of themed cosmetics, including lipsticks, glosses, and nail polishes. But that’s not the sweetest part.

The real highlight? Three lucky online customers will receive a $10,000 diamond ring as part of the launch promotion (available February 27th). This unexpected twist is a bold branding move, harkening back to a simpler era of promotional giveaways. Instead of influencer collaborations, Candy Crush is generating excitement with a high-stakes, random prize.

This collaboration showcases the evolution of gaming merchandise, from basic t-shirts to luxurious diamond jewelry.

If this Candy Crush extravagance leaves you yearning for simpler times, consider checking out Jump King, a retro platformer that’s been praised for its challenging gameplay. It might be just the ticket to test your skills and satisfy your retro gaming itch.