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Marvel Denies Using AI to Create The Fantastic Four: First Steps Posters, Despite One of Them Appearing to Show a Man With 4 Fingers

Author : Eleanor
Feb 20,2025

Marvel denies AI involvement in "Fantastic Four: First Steps" poster creation, despite fan speculation. The marketing campaign launched this week with a trailer teaser and several social media posters. One poster, however, sparked controversy due to a seemingly four-fingered man.

Four-fingered man in Fantastic Four poster

Four fingers for this Fantastic Four superfan? Image credit: Marvel Studios.

Fans pointed to duplicated faces, inconsistent gaze direction, and oddly proportioned limbs as further evidence of AI generation. Despite this, a Disney/Marvel spokesperson confirmed to IGN that AI was not used.

The four-fingered anomaly has prompted various theories: a finger hidden behind the flagpole (deemed improbable), a simple Photoshop error, or a general lack of attention to detail in the poster's creation. Similar concerns exist regarding repeated faces, with some suggesting this is a common digital trick involving copying and pasting background actors.

Fantastic Four: First Steps Trailer Stills Fantastic Four: First Steps Trailer Stills Fantastic Four: First Steps Trailer Stills Fantastic Four: First Steps Trailer Stills Fantastic Four: First Steps Trailer Stills Fantastic Four: First Steps Trailer Stills

Marvel's silence on the specific four-fingered issue fuels speculation. Possible explanations include a post-production mistake, accidental erasure of a finger without proper hand correction, or the possibility that repeated faces are not AI-generated but rather a common editing technique.

Regardless of the explanation, the controversy surrounding this poster highlights the increased scrutiny of film assets and the ongoing debate about AI's role in filmmaking. Further details on Galactus and Doctor Doom are available.

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