Ubisoft brings the hype to Assassin's Creed Shadows… sort of

It's been quite some time since we last discussed Ubisoft, hasn't it? Next Thursday marks a pivotal moment for the company with the release of Assassin's Creed Shadows. The success of this game could very well shape the future trajectory of the entire corporation.

Today, Ubisoft's official channel unveiled a new video dedicated to the game. You might initially think it's the launch trailer, but it's labeled as a TV commercial, sparking some curiosity.

The video itself isn't the problem—it's smooth, cinematic, and visually striking. The concern lies in Ubisoft's apparent strategy of pushing the game through traditional media channels. While there's nothing inherently wrong with this approach, it raises questions about why a TV ad is being uploaded to Ubisoft's YouTube channel. This might seem like nitpicking, but such a move doesn't exactly instill confidence in the upcoming release.

Speculation aside, the video effectively highlights the distinct gameplay and combat styles of the two main protagonists. The depiction of Japan is breathtaking, yet it's important to remember that you can't fully evaluate a game based on a one-minute cinematic. We'll need to wait until the release to get the full picture.