Cats Invade Sengoku Era in 12th Anniversary Campaign

The Battle Cats, a mobile tower defense game featuring an army of bizarre felines (ninja cats, fish cats, even a "Gross Cat"), is celebrating its 12th anniversary! This enduring success, defying the typical churn of the mobile gaming market, is being marked with a new Sengoku-era ad campaign.

Developed in partnership with R/GA, the "Way of the Cat" campaign blends the strategic depth of the game with the Sengoku period's artistic and historical elements, all seasoned with the series' signature quirky humor and, of course, cat food cans.

Ponos' COO and Managing Director, Seiichiro Sano, states, "As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth. This collaboration with R/GA honours our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way."

Need help optimizing your feline fighting force? Check out our Battle Cats tier list!

Ready to join the battle? Download The Battle Cats for free (with in-app purchases) on the App Store and Google Play. Stay updated on the latest news via the official Facebook page or website.