Demi Lovato to Front PlanetPlay's Green Push

PlanetPlay's Make Green Tuesday Moves initiative returns with Demi Lovato! The singer and actress will star in a range of mobile games, including Subway Surfers and Peridot.

This isn't just a simple endorsement; Lovato will appear in several top titles, offering players Lovato-themed avatars. All profits from these in-game items will directly support environmental projects.

PlanetPlay has a history of collaborating with celebrities (like David Hasselhoff and J Balvin) to promote environmental causes through gaming. This latest campaign, with its broad reach and multiple game partnerships, has the potential for significant impact. It's a win-win-win: good for the planet, great for Lovato fans, and beneficial for game developers.

This broad collaboration distinguishes this initiative from previous, often shorter-lived, celebrity-driven environmental campaigns. The extensive game participation increases the potential for positive environmental impact. For Lovato fans, this provides a fun incentive to explore some top mobile games. Check out our list of the best mobile games of 2024 for more recommendations!