In-Game Purchases Surge as Freemium Games Dominate

A new joint report from Comscore and Anzu reveals key insights into US gamers' habits, preferences, and spending trends. The study, "Comscore's 2024 State of Gaming Report," examines gaming behavior across various platforms and genres.

US Gamers Embrace In-App Purchases

Freemium Gaming's Rise in Popularity

The report highlights the remarkable success of the freemium model, showing that a significant 82% of US gamers made in-game purchases in these games last year. Freemium games, offering free access with optional paid features, have become a dominant force, particularly in mobile gaming.