M3GAN Re-Release: 'Second Screen' and Live Chatbot

Top horror studio Blumhouse is celebrating its 15th anniversary with a bang, bringing the 2022 hit M3GAN back to theaters before the much-anticipated sequel, M3GAN 2.0, hits the screens. This limited theatrical engagement, however, comes with a twist that's stirring quite the controversy: it encourages smartphone use in theaters through innovative features.

As part of their Halfway to Halloween initiative, Shudder is set to screen M3GAN, along with Ma and Annabelle, in one-night-only events that incorporate Meta's "Movie Mate" technology. This cutting-edge feature allows audience members to interact directly with M3GAN through a chatbot and enjoy second-screen capabilities that deliver exclusive content in real-time.

"This experience is crafted to harness Meta's technology to enhance the 'second screen' viewing, heightening excitement ahead of M3GAN 2.0's release on June 27."

The studio also teased that attendees can look forward to "sneak peeks, exclusive recorded messages from the films' directors and talent, and surprise special appearances in select markets." While this approach aims to revitalize the theatrical experience, it's a bold move that some fear might undermine the traditional cinema atmosphere. Only time will reveal how fans respond to this innovative blend of technology and entertainment. Hopefully, it won't become a standard for regular screenings anytime soon.

The M3GAN screenings are scheduled for April 30 across various theaters nationwide, with Annabelle following on May 7 and Ma on May 14. M3GAN 2.0 will premiere in the United States on June 27.