Netflix's Squid Game: Unleashed is a free-to-play battle royale game, available to everyone, regardless of Netflix subscription status! This surprising announcement, made at the Big Geoff's Game Awards, is a clever marketing move that could significantly boost the game's popularity ahead of its December 17th launch.
The game, a more intense version of titles like Fall Guys or Stumble Guys, features minigames inspired by the hit Korean drama. Players compete in deadly challenges, with survival being the ultimate goal. Notably, Squid Game: Unleashed remains ad-free and free of in-app purchases.
This strategic move by Netflix highlights the potential synergy between their streaming service and gaming division. With Squid Game season two on the horizon, this free-to-play model offers a powerful promotional tool and expands the reach of Netflix Games, a service deserving of wider recognition.