LeBron James, Kevin Hart Star in Royal Kingdom Ad

• Dream Games launches a celebrity-packed ad campaign for Royal Kingdom
• NBA star LeBron James and comedian Jimmy Fallon headline the game's commercials
• The strategy aims to replicate Royal Match's phenomenal success

If you've recently watched YouTube, you've likely encountered ads for Dream Games' Royal Match. The match-three puzzler gained popularity through King Robert's dramatic adventures, and now its sequel Royal Kingdom is trying a fresh approach with high-profile celebrity endorsements.

While celebrity ads aren't novel, Dream Games' latest campaign targets diverse audiences creatively. From LeBron James sneaking gameplay sessions disguised as reading time to Kevin Hart hiring stand-ins so he can play more, the ads cover multiple entertainment niches.

As the successor to the wildly successful Royal Match, Royal Kingdom clearly aims to expand beyond traditional puzzle game demographics through these celebrity partnerships.

Though Dream Games hasn't reached Candy Crush-scale dominance yet, the developer has steadily grown its mobile gaming footprint. Unlike competitors focusing on niche collaborations, Dream Games appears to be targeting broader appeal with its diverse celebrity roster.

Currently, Royal Kingdom and Royal Match represent major success stories from Türkiye's gaming industry. Beyond commercial performance, the games' offline features resonate with global players.

If Royal Kingdom's puzzles don't challenge you enough, check out our handpicked selection of the 25 best mobile puzzle games across all difficulty levels.