Top Sales Events to Watch in 2025

While Black Friday remains the pinnacle of shopping events, the landscape of seasonal sales has expanded significantly in recent years. In 2025, virtually every retailer is gearing up with promotions throughout the year, making now a prime time to snag deals on tech, video games, and a wide array of products.

To maximize your savings throughout the year, it's wise to keep an eye on key sale dates. Below, we've compiled a list of the most significant sales events anticipated for 2025 to help you strategically plan your shopping, whether online or in-store.

1. Valentine's Day Sales (Now–February 14)

Valentine's Day may not traditionally be considered a shopping holiday, but it's a perfect time for gift-giving, leading to early February discounts on a range of gift items. Expect deals on smart watches, jewelry, LEGO flower sets, video games, and book sets. As the first major sales event of the year, Valentine's Day often brings some of the best prices seen so far in 2025.

See the latest deals:

LEGO Botanicals Orchid

$49.99 save 20%
$39.99 at Amazon

LEGO Icons Flower Bouquet

$59.99 save 20%
$47.99 at Amazon

LEGO Botanicals Pretty Pink Bouquet

$59.99 at Amazon

LEGO Botanicals Wildflower Bouquet

$59.99 save 20%
$47.96 at Amazon

2. Presidents' Day Sales (February 13–17)

Presidents' Day, the first federal holiday of the year, marks the onset of significant sales. Expect discounts on mattresses, clothing, laptops, and PCs, with many retailers offering sitewide sales, including Amazon.

3. Tax Day Sales (April 15)

After a sales hiatus, Tax Day brings opportunities for savings. With tax returns in hand, shoppers can find deals on TVs, electronics, and LEGO sets as retailers capitalize on this time.

4. Star Wars Day Sales (May 4)

May the 4th, a playful nod to the iconic franchise, is an excellent time for Star Wars fans to find deals on LEGO Star Wars sets, movie collections, board games, and other collectibles, including discounts on popular Star Wars games.

5. Mother's Day Sales (May 8–11)

Similar to Valentine's Day, Mother's Day is a prime time for gift discounts, including flowers, jewelry, watches, and chocolates, with occasional deals on other merchandise.

6. Memorial Day Sales (May 22–26)

Memorial Day weekend is another major sales event, with discounts on mattresses, clothing, appliances, laptops, and furniture. Major online retailers like Amazon, Walmart, and Best Buy typically offer extensive sales during this time.

7. Dads and Grads Sales (June 1–15)

Early June sees a convergence of graduation and Father's Day, leading to substantial sales on TVs, laptops, PCs, furniture, and electronics. It's an ideal time to find deals before the summer season and Amazon's Prime Day in July.

8. 4th of July Sales (July 1–6)

The 4th of July brings competitive discounts on electronics, including TVs and gaming monitors, as well as traditional holiday sale items like mattresses, appliances, furniture, and clothing. It's also a great time for deals on summer essentials like sporting equipment and grills.

9. Prime Day (Mid-July)

Amazon Prime Day, typically in mid-July, has become a shopping event rivaling Black Friday. With widespread participation from retailers like Walmart, Target, and Best Buy, it's an excellent time to buy virtually anything. Prime Day 2025 is expected to run from July 15 to July 16.

10. Labor Day Sales (August 25–September 1)

Following Prime Day, Labor Day sales offer deep discounts on a broad range of products, including mattresses, clothing, LEGO sets, laptops, PCs, and outdoor gear. It's a crucial shopping period before the Black Friday season begins.

11. October Prime Day Sales (Mid-October)

Amazon's "Prime Big Deal Days" in mid-October, a precursor to Black Friday, offers significant savings across various categories. This event has become a staple in the retail calendar, with other major retailers joining in.

12. Black Friday Sales (November 1–30)

Black Friday, the ultimate shopping event, spans the entire month of November. While the official day falls on November 28, deals start shortly after October Prime Day and peak during Thanksgiving and the following Friday. Retailers typically launch their official sales the weekend before Black Friday.

13. Cyber Monday Sales (November 30–December 5)

Cyber Monday, starting in 2005, has grown to match Black Friday's allure. Sales kick off on the Sunday of Black Friday weekend, with the best deals available from November 30 through December 1, often extending through the week as part of Cyber Week.

14. Green Monday Sales (December 8–23)

Green Monday, initiated by eBay, marks the last significant sales push before Christmas. With faster shipping, the sales period stretches until December 24, offering last-minute deals.

15. New Year's Sales (December 26–January 1)

The final sales event of the year, New Year's sales, starts right after Christmas. It's an opportunity to find deals on returned items and older tech models, especially TVs and gaming monitors, as retailers clear inventory before CES.