AMD Radeon RX 9070 GPUs Finally Get Official Release Window — but Still No Price

AMD's highly anticipated RX 9070 and RX 9070 XT graphics cards, unveiled at CES 2025, will finally launch in March 2025, according to Radeon Graphics VP David McAfee. While initially absent from AMD's keynote, these RDNA 4 GPUs have already appeared at retail locations and in the hands of reviewers, fueling speculation about the delayed announcement.

McAfee's Twitter/X post confirms a March release, promising a global rollout of various card models. However, crucial details like specifications and pricing remain undisclosed. Industry analysts predict the RX 9070 series will compete directly with Nvidia's February-launching RTX 5070 and RTX 5070 Ti in terms of price and performance.

The pre-release appearance of the cards at retailers and with reviewers has raised questions. Some believe AMD strategically delayed the official launch to counter Nvidia's RTX 5070/5070 Ti, enabling a direct performance comparison. Others suggest pricing pressure from Nvidia played a role in the postponement.

The situation highlights the current market landscape. Reports from June 2024 showed Nvidia commanding a dominant 88% of the discrete GPU market, leaving AMD with a mere 12%. Facing this challenge, AMD's strategic moves with the RX 9070 series are critical to its efforts to gain market share in the mid-range and high-end segments. The lack of clear communication surrounding the launch has, however, created a somewhat muddled and confusing picture for consumers.