Coperni FW25: Gamers Take Center Stage in a Bold Fusion of Fashion and Gaming Culture

Coperni's Fall/Winter 2025 show was anything but typical. Held in Paris's adidas arena—a venue usually reserved for esports—the event masterfully blended fashion and gaming culture, creating a unique atmosphere that felt both retro and futuristic. Instead of the traditional front row of influencers and celebrities, Coperni seated 200 gamers in ergonomic chairs, actively playing Fortnite and other games throughout the presentation.

This bold move transformed the runway into a vibrant '90s LAN party, complete with design details that paid homage to gaming's golden age. The fusion of fashion and gaming wasn't just a stylistic choice; it permeated the entire collection, showcasing a fresh perspective on the intersection of technology and style.

The FW25 collection was brimming with subtle and overt references to gaming culture. Dresses crafted from puffy technical fabrics, reminiscent of sleeping bags used during marathon gaming sessions, were standout pieces. Small storage bags attached to tights and sequined dresses echoed the practical utility holsters of Lara Croft from Tomb Raider. The brand's new Tamagotchi bags also made their runway debut, adding a playful touch of handheld gaming nostalgia.

Gaming-inspired films also significantly influenced the collection. Motifs like the dragon tattoo from *The Girl with the Dragon Tattoo* appeared throughout, while the high slit from Alice's dress in the 2002 *Resident Evil* film was reimagined in the opening look. These cinematic references added depth, bridging the gap between digital worlds and real-world fashion.

Coperni has consistently been at the forefront of exploring the intersection of technology and fashion, and this season's womenswear collection is no exception. By focusing on gaming—a traditionally male-dominated space—the brand challenges outdated stereotypes and promotes inclusivity within the fashion world.

Beyond the clothing, the show was a masterclass in viral marketing. Hours after the show concluded, videos of the gamer-filled runway flooded social media, further solidifying Coperni's reputation for unforgettable spectacles.

This isn't Coperni's first groundbreaking fashion week appearance. Last season, the brand concluded Paris Fashion Week with a fairytale-themed show at Disneyland Paris. Previous years have seen innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the boundaries of what a fashion show can be, establishing Coperni as more than just a brand—it's a cultural force.

With its FW25 collection, Coperni again captivated both online and offline audiences. In a time of uncertainty for traditional runway shows, the brand continues to reinvent the format, blending creativity, technology, and storytelling into an experience that resonates far beyond the fashion industry. The social media buzz surrounding the gamer-infused runway confirms Coperni's status as a true innovator in modern fashion.