The Flash Director Andy Muschietti Says It Failed Because 'A Lot of People Just Don’t Care About the Flash as a Character'

Andy Muschietti, director of the DC Extended Universe film The Flash, attributes the film's box office failure to a lack of broad appeal. Speaking to Radio Tu, and as reported by Variety, Muschietti stated the film didn't connect with all four quadrants – a term referring to the key demographic groups (males under 25, males over 25, females under 25, and females over 25) necessary for a blockbuster's success. He explained that a $200 million budget necessitates widespread appeal, reaching even a broader audience than the typical film. Muschietti further elaborated that, based on his observations, many, particularly women, simply didn't have a strong connection to the Flash character. This, he suggests, created significant headwinds for the film. While Muschietti acknowledges other contributing factors to The Flash's underperformance, such as critical reception and CGI controversies, his comments highlight the importance of character resonance in driving box office success. Despite this, DC Studios has retained Muschietti to direct The Brave and the Bold, a new Batman film within their revamped DC Universe.

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