Genshin Minini Pop-Up Store Coming to NYC

The adorable Genshin minini series makes its US debut in New York City this January! Discover the exciting merchandise and exclusive goodies awaiting Genshin Impact fans.

Inazuma Minini: Cute Collectibles Arrive in NYC

The Genshin minini Line Friends Pop-Up Store opens its doors in New York's Line Friends Square at the New York Times Square Store from January 22nd to February 2nd, 2025. This marks the first Western appearance of the popular minini, following successful events in Japan and South Korea in 2024.

Find charming miniature versions of your favorite Inazuma characters: Paimon, Raiden Shogun, Kamisato Ayaka, Kamisato Ayato, Yoimiya, Sangonomiya Kokomi, and Kaedehara Kazuha.

The Inazuma Genshin minini product lineup includes:

• Plush Doll ($25.95)
• Plush Keyring ($15.95)
• Figurine Keyring ($19.95)
• Figurine ($21.95)
• Collier Metal Keyring ($21.95)
• Collier Portable Handheld Fan ($32.95)
• Collier Metal Sticon Set ($21.95)
• Collier Silicone Set ($15.95)
• Phone Grip ($11.95)
• Mouse Pad ($6.95)
• Raiden Shogun Water Globe ($99.95)
• Inazuma Gift Set ($59.95)
• Inazuma 5-Tier Umbrella ($24.95)

Currently, items are in-store only, with potential future online availability. Please note: Plush Dolls and Plush Keyrings are in-store exclusives.

Genshin Impact x LINE FRIENDS: Expanded Merchandise

Beyond the minini, the pop-up store features a wider range of Genshin Impact x Line Friends merchandise showcasing characters like Alhaitham, Tighnari, Neuvillette, Xiangling, Xiao, Klee, Lynette, Albedo, Ganyu, and more. This collection includes:

• SD Phone Grip ($11.95)
• SD Acrylic Keyring ($8.95)
• Metal Mirror Keyring ($13.95)
• SD Epoxy Sticker ($2.95)
• Acrylic Magnet Set ($24.95)
• Spiral Notebook ($5.95)
• T-Shirts (M/L/XL) ($42.95)
• 17oz Tumbler ($15.95)
• Laptop Sleeve (13in/$42.95, 16in/$44.95)
• Raiden Shogun Umbrella ($29.95)

Special Gifts & In-Game Rewards

Spend and receive! Purchases over $10 USD get a Genshin Impact shopping bag; over $40 USD, a Genshin minini Paimon fan; and over $80 USD, a random Inazuma Lenticular Photo Card (excluding Paimon).

Capture Memories at the Photo Zone

Don't forget the photo opportunities! Snap a picture at the pop-up's photo zone, post it on Instagram with relevant hashtags and tag @linefriends_us for a chance to win a limited-stock coupon redeemable for in-game rewards: 1050 Primogems, 20,000 Mora, 5 Hero's Wits, and 5 Refining Magic Minerals. A cosplay photography event is also planned, with details to be announced.