Hitman: World of Assassination Reaches 75 Million Players, Fuels Future Projects
IO Interactive proudly announced that Hitman: World of Assassination has surpassed a remarkable 75 million players. This impressive player count includes those who utilized the free Starter Pack and those who experienced the game via Xbox Game Pass during its two-year tenure on the service. This achievement solidifies World of Assassination as potentially IO Interactive's most successful title to date.
It's important to note that World of Assassination isn't a single game, but a compilation of the latest Hitman trilogy. Following the release of Hitman 3, IO Interactive cleverly bundled the three titles into one package, while maintaining the option for individual purchases. This combined trilogy launched on PC and consoles in January 2023 and expanded to the Meta Quest 3 in September 2024. The January 10th announcement on Twitter highlighted this "monumental" achievement, further emphasizing the studio's robust current business state. While specific contribution breakdowns weren't provided, Hitman 3 is likely a significant contributor to the overall player count, given its strong sales performance in various markets.
Xbox Game Pass and Free Starter Pack: Key Drivers of Success
The significant player milestone is largely attributed to the game's two-year availability on Xbox Game Pass (ending January 2024), and the readily accessible Free Starter Pack offered since the 2021 launch. Free demos for the first two trilogy entries further broadened the game's reach.
Hitman Franchise on Hiatus, New Projects on the Horizon
While Hitman: World of Assassination continues to receive regular content updates (Elusive Targets, etc.), IO Interactive is currently focusing on other projects. The studio is not currently developing a new Hitman game. Instead, their efforts are directed towards Project 007, a James Bond game in development since 2020, and Project Fantasy, a new IP announced in 2023 that explores a fantastical setting.