People Are Streaming Assassin's Creed Shadows a Month Ahead of Its Official Release Date

Assassin's Creed Shadows, slated for release on March 20, 2025, has suffered a significant leak. Gameplay footage and images have surfaced online via social media and streaming platforms, a month ahead of schedule. The leak appears to originate from copies sold prematurely through online marketplaces, with listings on US auction sites reportedly selling multiple copies for $100 each. While streaming platforms are actively removing the leaked content, the damage is done. Ubisoft has been contacted for comment.

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This leak is a setback for Ubisoft, a company already facing challenges with the game's development and marketing. Despite this, Ubisoft recently reported strong preorder numbers for Assassin's Creed Shadows, comparing them favorably to Assassin's Creed Odyssey. CEO Yves Guillemot expressed confidence, citing positive early previews praising the narrative, immersive experience, and the dual protagonist approach. He lauded the development team's dedication to delivering the franchise's most ambitious installment.

The game's release date has been pushed back multiple times, originally slated for November, then February 14th, before settling on March 20th. The game carries significant weight for Ubisoft, as it's the first full Assassin's Creed title since 2020 and the long-awaited Japan-set entry. Its success is crucial for a company grappling with recent underperforming titles and investor concerns.

The promotional period has been marred by controversy. The development team apologized for historical inaccuracies in the game's depiction of Japan and for unauthorized use of a historical recreation group's flag. Further, a collectible figure from PureArts was removed from sale due to its "insensitive" design.