Pokemon recognized as the most influential entertainment brand in Japan in 2024

A recent GEM Partners survey reveals the top brands in Japan across seven media platforms, with Pokémon securing the number one spot, achieving a remarkable reach score of 65,578 points.

This "reach score" is a proprietary metric calculating the daily brand interactions via apps, games, music, videos, and manga. The survey, conducted monthly, sampled 100,000 Japanese individuals aged 15-69.

Pokémon's dominance stems largely from its App Games category performance (50,546 points, 80% of the total), fueled by the continued success of Pokémon GO and the newly launched Pokémon Trading Card Game Pocket by DeNA. Significant contributions also came from Home Video (11,619 points) and Video (2,728 points). Strategic collaborations, such as the Mister Donut partnership, and the rising popularity of collectible card games further broadened Pokémon's reach.

The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen, solidifying Pokémon's position as a leading and rapidly expanding brand in Japan.

The extensive Pokémon franchise encompasses video games, animation (series and films), trading cards, and numerous other media. Managed collaboratively by Nintendo, Game Freak, and Creatures, under The Pokémon Company umbrella (established in 1998), the franchise maintains a highly coordinated brand strategy.