Ubisoft's Star Wars Outlaws Underperforms, Impacting Share Price
Ubisoft's highly anticipated Star Wars Outlaws, intended as a financial turnaround point, has reportedly underperformed sales expectations, causing a dip in the company's share price. Despite positive critical reception, sales have been described as sluggish.
Share Price Decline
Following the game's August 30th release, Ubisoft's share price fell for two consecutive days, dropping 5.1% on Monday, September 3rd, and a further 2.4% by Tuesday morning. This marks the lowest point since 2015, adding to a year-to-date decline exceeding 30%.
Sales Projections Lowered
J.P. Morgan analyst Daniel Kerven revised his sales projections for Star Wars Outlaws downward from 7.5 million units to 5.5 million units by March 2025, citing the game's struggle to meet initial expectations.
Ubisoft's Q1 2024-25 report highlighted Star Wars Outlaws and Assassin's Creed Shadows (AC Shadows) as key "value drivers" for the company's future financial performance. While the report noted a 15% increase in session days and a 7% year-on-year rise in monthly active users (MAUs) to 38 million, driven largely by Games-as-a-Service titles, the underperformance of Star Wars Outlaws casts a shadow on these positive trends.
Mixed Player Reception
The discrepancy between critical acclaim and player reception is notable. While critics generally praised the game, Metacritic's user score stands at a mere 4.5 out of 10. Conversely, Game8 awarded Star Wars Outlaws a 90/100 rating, deeming it an exceptional title. For a more detailed perspective, consult our review (link omitted). The divergence in user reviews highlights a potential disconnect between expectations and the actual gameplay experience.