Assassin’s Creed Shadows Reaches 3 Million Players, Ubisoft Silent on Sales

Since its launch on May 20, Assassin’s Creed Shadows has attracted over 3 million players within just seven days, surpassing the initial player counts of both Origins and Odyssey. Ubisoft reported this milestone, noting a significant increase from the 2 million players recorded on the game's second day.

Ubisoft further detailed that Shadows achieved the second highest day one sales revenue in the Assassin's Creed franchise, only behind Valhalla. It also marked the biggest Ubisoft day one ever on the PlayStation Store, with players logging over 40 million hours of gameplay so far.

The launch of Assassin’s Creed Shadows comes at a critical time for Ubisoft, following delays and the disappointing sales of Star Wars Outlaws last year. The company has faced significant challenges, including high-profile flops, layoffs, studio closures, and game cancellations. Amid these struggles, Ubisoft's founding Guillemot family reportedly considered a buyout deal with Tencent and other investors to retain control over the company's intellectual property. As a result, the gaming industry is closely monitoring Shadows' performance as an indicator of Ubisoft's future.

On Steam, Shadows set a new record for the Assassin's Creed series, reaching a peak of 64,825 concurrent players over the weekend. This achievement is particularly notable as it was the first game in the series to launch on Steam since Odyssey in 2018. Comparatively, Dragon Age: The Veilguard by BioWare peaked at 89,418 concurrent players on the platform.

The Complete Assassin's Creed Timeline

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While Assassin’s Creed Shadows has shown strong player engagement, it's difficult to determine if it meets Ubisoft's expectations without specific revenue or sales figures. Ultimately, the financial performance of Shadows will play a crucial role in shaping Ubisoft's future, and more clarity will likely come with the company's next financial report.

For those diving into the world of feudal Japan with Assassin’s Creed Shadows, our comprehensive guide offers everything you need, including a detailed walkthrough, an interactive map, and insights into the game's hidden mechanics.