Supercell's Squad Busters: A Solid Start, But Falling Short of Expectations
Supercell's latest mobile game, Squad Busters, a MOBA RTS hybrid, has achieved 40 million installs and $24 million in net revenue within its first month. The game saw significant traction in the US, followed by Indonesia, Brazil, Turkey, and South Korea.
However, these figures, while respectable, pale in comparison to Supercell's previous successes. Brawl Stars generated $43 million in its first month in 2018, while Clash Royale amassed over $115 million during its initial launch in 2016. Furthermore, Squad Busters' install rate has significantly declined since its peak of 30 million in the first week, falling below five million by the end of the month. Spending has also decreased since launch.
Supercell Fatigue?
The declining performance raises concerns about potential Supercell fatigue among mobile gamers. Competitor Honkai Star Rail, for instance, achieved a staggering $190 million in its first month, highlighting the significant gap. While Squad Busters is a well-made game, its similarity to Supercell's existing titles might be contributing to this trend.
The long-term success of Squad Busters remains uncertain. To explore other compelling mobile games released this year, check out our list of the best mobile games of 2024. Alternatively, discover upcoming titles on our list of the most anticipated mobile games of the year.