Take-Two Interactive's commitment to supporting legacy titles, as long as player demand persists, offers a promising outlook for the future of GTA Online.
Many fans are curious about GTA Online's fate following GTA 6's release. While Rockstar Games remains tight-lipped, Take-Two CEO Strauss Zelnick provided encouraging insights during a February 14, 2025 IGN interview. While declining to comment on specific titles before official announcements, Zelnick offered a telling analogy: "Generally speaking, we support our properties when consumers are involved with those titles."
He cited the continued success of NBA 2K Online in China, where both the original and its 2017 sequel coexist, demonstrating a clear willingness to support legacy titles with active player bases. This suggests GTA Online's longevity hinges on continued player engagement. Given its decade-long success as a significant revenue generator, abandoning it after GTA 6's launch seems unlikely.
Adding another layer of excitement, a February 17, 2025 Digiday report suggests Rockstar is developing a user-generated content (UGC) focused online experience for GTA 6, mirroring the success of Roblox and Fortnite. The report indicates Rockstar has engaged with prominent creators from those platforms, along with established GTA content creators, to explore custom experience integration within GTA 6. This UGC focus would allow players to modify assets, environments, and even add their own creations, fostering a unique and expansive sandbox experience.
Beyond expanding GTA 6's reach through creator involvement, this strategy presents further monetization opportunities through virtual item sales and revenue-sharing programs. While Rockstar hasn't responded to Digiday's inquiries, the potential for increased engagement and revenue is undeniable. With GTA 5 and GTA Online remaining a Twitch top-three title, even after 14 years, the incorporation of user-generated content is poised to generate significant buzz and further extend the franchise's lifespan.